Institution that would publish my magazine

The institutuion that would be likely to public my magazine would be development hell Ltd. The reason why I have chosen to use this publishing institution was because they have also published Mixmag which is going to be similar to my magazine due to the genres and style. This would be helpful as they know who to publish to in order to make the magazine a success and also they could compare the magazines and analyse what needs improving or what is good from my magazine. The company also have good experience within the magazine industry as they were reincorporated in 2001 which gives them 15 years of experience in publishing magazines. The company is also based within London which is helpful for my magazine as it is made in Britain.

Photographers, magazine designers and graphic designers

Photographer-
Rutger Geerling

I have researched into a photographer who works specifically in taking photos of house music festivals and concerts and he gets lots of photos of the djs which is good as it will be good for a front cover also he likes to get photos of the ongoing atmosphere around the festival/concert. He uses the lighting in his favour by advertising these bright lights and by projecting them onto the crowd so it looks as if the festival has really good lighting and sound and as if everyone is having a good time. Here are some examples of his work.

As we can clearly see all of his photos are very clear and relevant to large festivals and massive parties, he can vary between photos of the crowd and also the artist which is good for a magazine as I can include lots of different examples and photos.


Magazine designer-

Matt Willey is a good example of a magazine designer and I believe his work is relevant to my genre of music and also my style of music that I am basing my magazine around. The reason I like his work is because it is very plain and simple but yet it looks really creative and it stands out lots which I think is key for a magazine I also like the way he uses different shapes and images to create a front cover photo as I personally think it is very smart and it would look a real good class. Here are some examples of his work.

Audience profile - Female

Name- Samantha Grange
Age -19
Job/occupation- A student that is also a part time DJ amongst her friends
Interests- In her spare time she likes to DJ with house music and other genres such as EDM, drum and bass and deep house. She also likes to go to local clubs with her friends and also attends the larger festivals such as Ibiza.
Favorate DJ's and artists- Calvin Harris, Nero, Skrillex
Favorate Magazines- Mixmag and Q
We see that this is a common type of women who would be interested in my genre of music and we see her interests relate to my genre. We see her mise en scene is very summery and relaxed.We also see that she like a variety of different artists from a pop like dj such as Calvin Harris to Skrillex who is rather indy.

Audience profile- Male

Name- James Rodgers
Age- 23
Job/occupation- He works in a office and is always taking his breaks to research the next festival or concert.
Interests- He works all week to save money to spend on tickets to go to the latest concerts and festivals and likes to travel abroad to country's to experience house music festivals in that country with his mates.
Favourite music artists- deadmau5 , Eric Prydz, The Prodigy , Ministry Of Sound (in general)
Favorate magazine- MixMag
This is common example of what sort of people are interested within my genre and what sort of fashion they wear. We see he is dressed within summer wear as house music is linked to the summer and hot weather. I am pleased with my research and I have a clear example of what my target group would look like

Magazine analysis x3

Magazine Analysis.

Audience research

I am researching into what type of people and what sort of audience I need to make my magazine appeal to and what types of people I need to appeal to. I will be using the website called "UK tribes" which explains lots of types of people who have specific interests and it gives them a name. Another contributing factor to why I am researching this is because I want a clear understanding of who to appeal to and it will also better my knowledge of the age ranges and groups I need to aim to when I am preparing my pitch for the magazine.

After researching lots of different tribes and analysing the description given I have found a match to what I think is relevant to my genre of house music and what in my opinion this style of people like to get up to. The UK tribe that is relevant to my magazine was the "Chavers" the description of the "Chavers" is
Chavers are all about the big night out – drugs, booze, dancing and getting smashed with their mates!
With commercial EDM (Electronic Dance Music – think Calvin Harris) dominating the charts in recent years and festivals popping up in cities all over the UK and Europe; the Chavers are alive and one of the most familiar stereotypes of UK youth culture. A friendly, down to earth Tribe that will spend big on a holiday over everyday essentials, the Chavers (especially the live-for-the-weekend students compared to the music-junkies) are much more welcoming than the name suggests. However be warned – drug use rates in the UK have halved for 16-24s in the last decade, so the Chavers of today aren’t going as hard as they used to!

As we can see this type of people like to listen to music similar to house music and like to go to clubs and parties at the weekend which I thought was relevant to my magazine. I am going to find photos of what this tribe of people look like and how there fashion is.

As we can see the photos represent a similar understanding to what my tribe is like but I do not feel as if these photos are accurate enough to match my audience type as we see that the two lads appear too young to go to clubbing but they may have a interest in house music so there is a small similarity. The tribe that is linked to my magazine is located in the mainstream category of all the tribes here is a description of the mainstream category. There’s a strong emphasis on conformity across all Tribes and ages. Siege mentality makes Mainstream Tribes wary of those standing out, anything that’s too ‘out there’ is sure to elicit disparaging remarks – nobody likes a show off! Yet, Mainstream Tribes are among the most loyal of all – both to their friends (often keeping the same group from school) and family. They’re also fiercely proud of their local area.

Fashion that is related to my genre

I have produced a mood board in which I assessed the popular fashion trends and styling within my genre and what is related to my genre and as we can see most of the clothing worn by within the pictures below is summer apparel as we can see they are wearing shorts and short sleeve tops as this is related to the summer and also lots of house music clubs and festivals can happen in country's such as Ibiza which are hot country's. I have also assessed both genre's fashion and styling so I have a good idea of what both genre's generally wear to these clubs and parties and also so I know how to style my model for the front cover of my magazine.