Script:
What kind of media
institution might distribute your media product and why?
A publishing company has the role and responsibility of
creating information for the general public to view in a variety of ways such
as newspapers and in my case magazines. A publisher can be a variety of people
such as the author for example, usually larger companies will hire out staff
specifically to produce their product to the public. A publisher has a large
task of making the magazine a success as they can manage the business
operations and also to make sure that there is high quality content available.
Some of the skills required to be a publisher for a magazine company is that
the publisher should have a good knowledge on what is available on the current
marketplace and what is considered good and bad my the public so that they are
likely to have a success with their production. The publisher has to usually
hire a team of staff which can include members of staff such as photographers,
writers and editors to help create the product they are aiming to sell to the
general public. In my case I had to complete these roles myself by taking
photos, writing articles for the double page spread and also editing any work
that maybe considered bad or needed adapting to make it better. Obviously if
our magazines were going to be sold on the market place the publisher would
hire a advertisement team which will advertise the media product to raise the
chances that the product will be a success.
After doing some
research into production companies and institutions I decided on a production
company that would most likely publish my media product, I chose to use the
company ‘Development Hell ltd’ the main contributing factor to why I chose this
company was due to the fact that they also publish for Mixmag which is the
magazine that I took inspiration from and Mixmag is the most popular magazine within
my genre of music amongst my social group and so I thought that they would be
relevant to produce my magazine as they have ahd experience in producing
magazines within my genre. The company also have good experience within the
magazine industry as they were reincorporated in 2001 which gives them 15 years
of experience in publishing magazines. The company is also based within London
which is helpful for my magazine as it is made in Britain and this means that
it breaks down transportation costings for my magazine. If I was to publish my magazine to the public
this company would have the job in making sure the magazine would be produced
to a quality standard and by completing tasks such as writing articles and editing
the magazine if any problems arose.
The distribution of magazines is key as this is how much the
product is sold, and how many copies are viewed. There are several ways that a
magazine can be distributed such as online and by being printed which is a
common theme although with advances in technology this could change and result
in more companies distributing their magazine online so that it is made
available to more people around the world as the internet is a very popular
source used in everyday life. Within distribution there are 3 main circulation
categories which are paid circulation, non-paid circulation and controlled
circulation, paid circulation is where a person buys a issue of a magazine
whether that be a subscription or a single payment. Non-paid circulation is
where there is not a price for the magazine and it can be viewed for free
examples of this could be magazines on planes and the way these companies make
money is through advertising of other companies such as fashion companies.
Finally there is controlled circulation which is magazines that are very
specific and are controlled by industry for people who are qualified to read
them and this is likely to be found in places of work where the staff may
require it to perform their job such as a warehouse. My magazine would fit into
the paid circulation figure category as it is being produced monthly for a
cost. My distribution company would be Development Hell as previously mentioned
they publish and distribute Mixmag which is what magazine I took inspiration
from. They have a variety of links which retailers in order for these magazine
to reach my social groups and shops that would most likely sell this magazine
to the public.
To produce my magazine I would have to require funding from
a company to ensure that I have the correct equipment available to use for my
magazine and that it can be distributed correctly otherwise if I have no
funding it will not be distributed as much as it could be. Some magazines rely
on advertisement within their magazine to get money to create profit but to
also fund the magazine itself. If I was to publish my magazine to the public
this would be the way that I would get funds to keep producing my magazine.
Also after the sales of my magazine I would be able to use these funds to
ensure that I have money to produce other issues. If people have a subscription
to my magazine then this would bring in funding for my magazine as well, the
price I have chosen to charge for my magazine is reasonable within the current
market but it also leaves room for profits and money to be reinvested within
the company itself. My production company would also provide funding for my
magazine to be produced but they would take some of the profits to replace
their funding in the long term. There will be gigs that want support from our
magazine and they may want advertising for these gigs, interviews with artists
performing at the gigs so they may provide money for my company.
Thanks for listening.
