Survey analysis / class feedback

Survey Analysis

Draft article

Draft Article

Tesh shots of artist/band

Test Shots of My Model

Complete flat plan

Evaluation of class feedback to my pitch

Comments-

Tom Crane- I think that your pitch is very well organised, as I can clearly understand the audience that you are targeting for your magazine. Furthermore I also like the fact that you have chosen the genre of House Music as I feel their is a gap in the market for this type of magazine. On the other hand I think you should change the price of your magazine to a round total instead of it being £3.99.

Hannah Franks- I like how your pitch links in to the genre of music really well, meaning you can get your thoughts across really well. To improve you could include circulation figures to add more detail, but overall well done!

Angel Dewing-Hall- I like your use of the mood board to help the audience visualise, and due to this it fits the genre really well. The key words you have chosen also help the audience to understand the type of magazine you are aiming for. To improve you could add net circulation based on similar magazine's net circulation.

James Taggar- Good understanding of your genre, the mood board is well designed and fits in well with your genre. Well done

Jake Godsell-Good 25 word pitch that includes all of the relevant information

Dom Collins- Excellent mood board to fit with the pitch. To improve a video could have been made but the mood board still portrays your ideas clearly.

Louisa Hill- I like this pitch it think it was very effective. I also like the mood board that you made to show the audience some examples of the genre that you have chosen.

Leah Milner- An effective pitch that contains all key information. Supporting it with a mood board helps to visualise the magazine. To improve you could add more inspiration magazines.

Rayan Solanki- It is a simple pitch, which I like as it allows your pitch to stand out. the chosen words link really well to your genre.

Ethan Henson- I like your pitch as it is simple yet effective. It includes all of the required information - well done.

Evaluation-

After assessing my comments from my pitch and presentation to my class I have analysed the key information and issues raised by my class mates and what they think well and what is required for improvement. I have had a few positive comments about how my pitch is organized very well and that the pitch is clear which is good as it helped get my point across to the audience. The audience have commented on the fact that I have a chosen a good genre of house music as they agreed there is a gap in the market for a magazine of this type. I have been complimented on the fact that I have used mood boards to present a clear understanding of my audience. My audience have said that the way I have used a simple format has produced a effective pitch which is good as I believe I have had a good impact on my audience who I pitched too.

Although I have had positive feedback on my mood board a member of the audience suggested that I used a video to portray my ideas which I thought was a good idea and something I am defiantly going to include if I have to present another pitch in the future as I think it provides lots more information than a mood board as a mood board is quite basic and simple and the use of a video allows a song to be added which then portrays a even better understanding of my genre and clear representation to my audience. Using a video will help me interact with the audience without them becoming bored. I have also had comments that have told me I need to include circulation figures so I went back to my 25 words and adapted them to suit these comments made.

Survey

https://www.surveymonkey.co.uk/r/ZFZHR93
follow the link for my survey

25 Word pitch

25 word speech -  Kurupt magazine, a magazine for house music loving 18-25 year olds who love to go to nightclubs and explore the latest dj’s and house tunes.

25 words

Institution that would publish my magazine

The institutuion that would be likely to public my magazine would be development hell Ltd. The reason why I have chosen to use this publishing institution was because they have also published Mixmag which is going to be similar to my magazine due to the genres and style. This would be helpful as they know who to publish to in order to make the magazine a success and also they could compare the magazines and analyse what needs improving or what is good from my magazine. The company also have good experience within the magazine industry as they were reincorporated in 2001 which gives them 15 years of experience in publishing magazines. The company is also based within London which is helpful for my magazine as it is made in Britain.

Photographers, magazine designers and graphic designers

Photographer-
Rutger Geerling

I have researched into a photographer who works specifically in taking photos of house music festivals and concerts and he gets lots of photos of the djs which is good as it will be good for a front cover also he likes to get photos of the ongoing atmosphere around the festival/concert. He uses the lighting in his favour by advertising these bright lights and by projecting them onto the crowd so it looks as if the festival has really good lighting and sound and as if everyone is having a good time. Here are some examples of his work.

As we can clearly see all of his photos are very clear and relevant to large festivals and massive parties, he can vary between photos of the crowd and also the artist which is good for a magazine as I can include lots of different examples and photos.


Magazine designer-

Matt Willey is a good example of a magazine designer and I believe his work is relevant to my genre of music and also my style of music that I am basing my magazine around. The reason I like his work is because it is very plain and simple but yet it looks really creative and it stands out lots which I think is key for a magazine I also like the way he uses different shapes and images to create a front cover photo as I personally think it is very smart and it would look a real good class. Here are some examples of his work.

Audience profile - Female

Name- Samantha Grange
Age -19
Job/occupation- A student that is also a part time DJ amongst her friends
Interests- In her spare time she likes to DJ with house music and other genres such as EDM, drum and bass and deep house. She also likes to go to local clubs with her friends and also attends the larger festivals such as Ibiza.
Favorate DJ's and artists- Calvin Harris, Nero, Skrillex
Favorate Magazines- Mixmag and Q
We see that this is a common type of women who would be interested in my genre of music and we see her interests relate to my genre. We see her mise en scene is very summery and relaxed.We also see that she like a variety of different artists from a pop like dj such as Calvin Harris to Skrillex who is rather indy.

Audience profile- Male

Name- James Rodgers
Age- 23
Job/occupation- He works in a office and is always taking his breaks to research the next festival or concert.
Interests- He works all week to save money to spend on tickets to go to the latest concerts and festivals and likes to travel abroad to country's to experience house music festivals in that country with his mates.
Favourite music artists- deadmau5 , Eric Prydz, The Prodigy , Ministry Of Sound (in general)
Favorate magazine- MixMag
This is common example of what sort of people are interested within my genre and what sort of fashion they wear. We see he is dressed within summer wear as house music is linked to the summer and hot weather. I am pleased with my research and I have a clear example of what my target group would look like

Magazine analysis x3

Magazine Analysis.

Audience research

I am researching into what type of people and what sort of audience I need to make my magazine appeal to and what types of people I need to appeal to. I will be using the website called "UK tribes" which explains lots of types of people who have specific interests and it gives them a name. Another contributing factor to why I am researching this is because I want a clear understanding of who to appeal to and it will also better my knowledge of the age ranges and groups I need to aim to when I am preparing my pitch for the magazine.

After researching lots of different tribes and analysing the description given I have found a match to what I think is relevant to my genre of house music and what in my opinion this style of people like to get up to. The UK tribe that is relevant to my magazine was the "Chavers" the description of the "Chavers" is
Chavers are all about the big night out – drugs, booze, dancing and getting smashed with their mates!
With commercial EDM (Electronic Dance Music – think Calvin Harris) dominating the charts in recent years and festivals popping up in cities all over the UK and Europe; the Chavers are alive and one of the most familiar stereotypes of UK youth culture. A friendly, down to earth Tribe that will spend big on a holiday over everyday essentials, the Chavers (especially the live-for-the-weekend students compared to the music-junkies) are much more welcoming than the name suggests. However be warned – drug use rates in the UK have halved for 16-24s in the last decade, so the Chavers of today aren’t going as hard as they used to!

As we can see this type of people like to listen to music similar to house music and like to go to clubs and parties at the weekend which I thought was relevant to my magazine. I am going to find photos of what this tribe of people look like and how there fashion is.

As we can see the photos represent a similar understanding to what my tribe is like but I do not feel as if these photos are accurate enough to match my audience type as we see that the two lads appear too young to go to clubbing but they may have a interest in house music so there is a small similarity. The tribe that is linked to my magazine is located in the mainstream category of all the tribes here is a description of the mainstream category. There’s a strong emphasis on conformity across all Tribes and ages. Siege mentality makes Mainstream Tribes wary of those standing out, anything that’s too ‘out there’ is sure to elicit disparaging remarks – nobody likes a show off! Yet, Mainstream Tribes are among the most loyal of all – both to their friends (often keeping the same group from school) and family. They’re also fiercely proud of their local area.

Fashion that is related to my genre

I have produced a mood board in which I assessed the popular fashion trends and styling within my genre and what is related to my genre and as we can see most of the clothing worn by within the pictures below is summer apparel as we can see they are wearing shorts and short sleeve tops as this is related to the summer and also lots of house music clubs and festivals can happen in country's such as Ibiza which are hot country's. I have also assessed both genre's fashion and styling so I have a good idea of what both genre's generally wear to these clubs and parties and also so I know how to style my model for the front cover of my magazine. 

Magazine genre and title

After researching the current magazine market and assessing what types of magazines are available to purchase for the public. I assessed what type of magazines they are and what they include inside them, as some magazines had a mix such as fashion and music. I looked into each genre of music and had a look at what magazines were present within these genres and I thought that there was a gap in the market for a magazine themed around house and dance music. There is one current main magazine within this genre known as MixMag but this is small compared to other genres as in rock music there is lots of magazines available.

I have also looked into the names of magazines and have decided a name for my music magazine and I have chosen to use ‘Kurupt’ as my name. The reason I have chosen this is due to the fact it is catchy and easy to remember and also it is spelt in a different way to the actual word which could result in it standing out more to the public and it may also flow well in a font. I also think that this title is clear and so there will be no confusion over the name. I also think that everyone can relate to music and everyone has a common interest in music and so I thought that whenever there is any corruption within society music can help solve these issues.

Fashion and Music moodboards

Colour pallet

Colour Pallet

Font analysis

Font Analysis

Logo and title analysis

Analysis of Existing Titles

Language register

Throughout my research of the magazines I have bought and the magazines that are themed similar to my genre I have assessed how the writing of the magazines are formatted and the style that the authors use when presenting this information to the public. The large majority of the articles and interviews that I read through and assessed use a informal chatty style as if it was a conversation. This made me feel interacted I did not lose interest and also some of the information they were presenting in articles was relatable as they discussed subjects which I felt were true and it made me think about what was being said and presented. The articles had a nice flow to them and it was nice to read as I did not get bored and I felt interested and wanted to find out more about that article. I have decided I am going to use a chatty tone when writing my magazine so it will appeal to audiences and so they will be interacted with the article.

Preliminary

Examples of other texts

Examples of Other Texts

Coursework guideline

Coursework