Evaluation activity 4 - Draft

Who would be the audience for your media product?

After looking into my target market and what social groups that I am aiming to appeal too I have a good idea of what sort of interests and brands my social groups are likely to like, I have also looked into what sort of lifestyles they may have. I am aiming to appeal to both genders as I feel this music category can be liked by lots of people. My age range can be a variety and can have a broad range but I decided to choose between 18-25 year olds as I thought that this age would be the most likely to go to concerts and gigs that involve artists within this genre, I aimed to appeal to the majority of people in this genre but I thought that this age group would be most suitable for my magazine style and the context that is in the magazine. Another contributing factor to why I chose this target audience is because their lifestyle will be very busy as people of this age could be at university so they would have to live cheaply but they are likely to go out with their friends to clubs and gigs which involves these genres of music that I am styling my magazine on. The problem with these gigs and concerts is that they may require a minimum age which is usually 18 so that there can be alcohol consumed legally by the customers and so this limits the amount of people I am aiming to appeal to as anyone under this age may not be able to go to these festivals or gigs so they will be less likely to purchase this magazine as it will not relate to them.  The reason to why I chose to end my target audience at 25 is because this is a age where people start to find long term jobs and have to save money for other expenses such as rent, mortgage and tax so I thought that they would be unlikely to spend as much money on concerts as they would have and so this magazine may not appeal to them.

After researching what sort of people would fit into my target audience I found a suitable match to describe them on the website www.uktribes.com/  this is the definition and explanation of my target group- Chavers are all about the big night out – drugs, booze, dancing and getting smashed with their mates! With commercial EDM (Electronic Dance Music – think Calvin Harris) dominating the charts in recent years and festivals popping up in cities all over the UK and Europe; the Chavers are alive and one of the most familiar stereotypes of UK youth culture. A friendly, down to earth Tribe that will spend big on a holiday over everyday essentials, the Chavers (especially the live-for-the-weekend students compared to the music-junkies) are much more welcoming than the name suggests.(www.uktribes.com/). This definition proves that my social group like to go out and party but they are usually young and like to have a good time.  We see that they mention students and so my magazine will have to fit in with this and that’s why I’m charging an average price of £3.99 for my magazine as they it will not be seen as too expensive. I also made a survey to check if my price was reasonable and we saw that 85% of people said they would be prepared to pay between £3 - £3.99.

My audience as previously mentioned are most likely to be young and so they are likely to participate in sporting activities and this would be a key interest within this social group, due to the age range some of my social group could still be in education or at university and so this would take up most of their time so maybe going out partying or to gigs would be a interest for them as they may not get as much spare time to relax. If they are university this may cost a lot of money so it would limit how much they would spend shopping but they would like brands like these Fred Perry, Ralph Lauren, Lacoste, Adidas, Nike, Supreme, Calvin Klein, Carhartt, Converse , Obey. This is all urban clothing that is popular amongst this generation and what is in fashion at the moment, my social group would also like upcoming brands.

(I am planning to have a branding mood board for both genders). (I am also going to add 2 profiles for an average member of my target audience so that it is clear who I am aiming at.